ADRA - Abu Dhabi

The Abu Dhabi Registration Authority (ADRA) plays a key role in fostering a business-friendly ecosystem in the Emirate, by ensuring a favourable environment. We were tasked with developing a large-scale public campaign for the city to promote ADRA’s initiative supporting entrepreneurs and businesses committed to growth. ADRA Abu Dhabi—the Authority for Social Contribution—drives impactful programs that empower the private sector to contribute meaningfully to social development. Through this campaign, we aimed to highlight ADRA’s role in fostering sustainable partnerships, encouraging innovation, and enabling positive social impact across the UAE.