Case study · From Label to Campaign
ECONUGENICS — Brand Stewardship, Packaging Precision & Monthly Marketing Design at Scale
Client Econugenics
Scope From Amazon Listings · Packaging to Ads Campaigns
MarketPremium wellness · US market · Gender-inclusive
Year 2024/6
The Challenge
Consistency at the speed of growth
EcoNugenics is a physician-crafted nutraceutical brand with three decades of clinical credibility and a catalog that spans oncology support, detox, immune health, and cognitive wellness. With that many products and that much at stake, inconsistency isn't just a visual problem — it's a trust problem.
The Work
One brand. Dozens of SKUs. Twelve campaigns a year.
I manage the full design pipeline: label production and pre-press quality control across the entire product line, plus monthly marketing campaigns built around seasonal themes — each with its own creative direction, each unmistakably ecoNugenics. Typography, color, hierarchy — every element is held to the same standard, every single time.
The Result
A brand that never skips a beat.
After years of ongoing collaboration, ecoNugenics has a visual presence that scales without fracturing. Fresh campaigns. Precise packaging. Zero brand drift. That's what long-term design partnership looks like.
The Design Partner Behind a 30-Year Wellness Brand
