Case study · Brand identity, packaging
LLORENS WELLNESS— pULSE: Turning a sub-line of a larger supplement company into an independent, modern women’s wellness brand.
Client LLORENS Wellness - PULSE
Brand Guidelines & Packaging
MarketPremium wellness · US market · Woman
Year 2026
The Challenge
A trusted brand ready for its next chapter
Pulse is a supplement line created specifically for women. I was brought in to give the brand a solid, standalone identity: a full rebrand, a complete visual system, and the guidelines and packaging to support it.
The Challenge
Pulse’s existing look was tangled up with the visual language of the company’s other brands. It borrowed from a shared system, so it lacked its own personality, and on shelf and online it was hard to tell where the parent brand ended and Pulse began.
The brief was clear: give Pulse its own space. The brand needed to feel independent, more visual, and contemporary, while speaking directly to the women it was made for.
The Approach
1. Separate and define. I started by auditing the existing identity and separating what belonged to the parent brand from what could become Pulse’s own. From there, I defined the brand’s personality, audience, and positioning, so every design decision had a reason behind it.
2. Build a distinct visual identity. I developed a new logo direction, color palette, typography system, and graphic language designed to feel modern, fresh, and clearly feminine without falling into the clichés of the category.
3. Document it in brand guidelines. I created a brand guidelines document covering logo usage, color, typography, imagery, and layout principles, so the brand can grow consistently across packaging, Amazon, social media, and any future product.
4. Translate it to packaging. Finally, I applied the new system to the supplement packaging: labels, layouts, and a clear hierarchy of information, designed to stand out and still feel trustworthy in a category where clarity matters.
The Result
Pulse now has its own voice and look: a cohesive, recognizable brand that stands apart from its parent company and gives the team a clear framework for every future product and channel.
