Case study · Brand identity, packaging & Amazon
Noor Vitamins — Strengthening a Culturally Rooted Wellness Brand Across Every Touchpoint
Client Noor Vitamins
Scope From Amazon Listings · Packaging · Trade Show Design · Landing Pages to Brand Evolution
MarketPremium wellness · US market · Gender-inclusive
Year 2023
The Challenge
A trusted brand ready for its next chapter
Noor Vitamins has been a pioneer since 2010 — the go-to halal-certified supplement brand for Muslim families across the US. With a loyal community, a growing catalog, and a deeply values-driven identity, the brand didn't need reinvention. It needed elevation. The challenge: bring visual freshness and consistency to a brand operating across multiple product categories, audiences, and channels — without losing the trust and recognition it had spent 15 years building.
The Work
From product launches to trade show floors
I joined the team at a moment of expansion, contributing to the visual system across a wide range of touchpoints. I designed Amazon listings for products spanning adult supplements, children's vitamins, and new category launches — including Black Seed Oil and a portable bidet — each requiring its own visual approach while staying within the brand's identity.
Beyond digital, I developed trade show booth and stand design for promotional events, bringing the brand into physical spaces with the same clarity and warmth it carries online. I also created landing pages and front pages that translated the brand's community-first mission into compelling, conversion-oriented design.
Throughout every project, the goal was the same: reinforce what already worked, introduce fresh visual air where needed, and make sure every single asset — digital or print — felt unmistakably Noor.
The Result
A brand that looks as strong as it feels
Noor Vitamins' visual presence grew more cohesive, more contemporary, and more scalable — without ever losing its cultural authenticity or community warmth. From a product listing to a trade show display, every touchpoint now speaks the same language: clean, trustworthy, and built for a community that deserves design that truly sees them.
